Marketplace ads
Marketplace advertising operates inside the platform catalogue, where each listing competes for visibility in search. We configure campaigns, manage bids, improve listings for relevant queries, and keep the advertising cost ratio under review.
- Marketplace ad campaign setup
- Bid management
- Listing optimization for search
Prices are indicative. We confirm the exact cost and timeline after reviewing your requirements.
What we do
- Marketplace ad campaign setup
- Bid management
- Listing optimization for search
- Ad spend ratio control
Who it’s for
Sellers on Kaspi, Wildberries, and other marketplaces whose listings get buried in search without paid promotion.
What you get
- Ad campaigns set up on the platform
- Bid management targeting a specific position
- Listings optimized for search queries
- A report on ad spend ratio (ACOS)
Questions about this service
Which marketplaces do you work with?
Kaspi, Wildberries, and other marketplaces where you have listings — each platform has its own bidding logic.
Can a new listing be promoted without reviews?
Yes, but ads will not fix a weak listing. We first check pricing, content, and delivery terms, then start driving traffic.
How is advertising spend for a listing controlled?
We monitor bids and the advertising cost ratio against the listing's priority and the agreed constraints around price, stock, and delivery.
How the work runs
- 01
Audit and goals
We look at current traffic, analytics and the funnel, and agree what counts as a result: enquiries, sales, cost per lead.
- 02
Strategy and channels
Channels are chosen for your niche and budget. We forecast rather than promise a number one spot.
- 03
Launch
Campaigns, keywords and analytics go live, with end-to-end reporting so the path to revenue is visible.
- 04
Optimisation
We keep switching off what does not work and pushing what does. Reports come with conclusions, not just a dump of numbers.
Cases
All cases →
2026LeadFlow — a bot that qualifies leads and hands sales a ready brief
A sales bot that handles website, WhatsApp and Instagram enquiries around the clock, clarifies the brief, timing and budget, then creates a CRM deal with the full conversation context attached.
2019Sales landing page for Nurlan Zhanay’s SMM course
A landing page for an online SMM course, designed to explain the programme’s value and collect applications. The curriculum covered social media psychology, blogging, Instagram, Facebook, copywriting and targeted advertising.
Related services
- Search ads in Almaty and AstanaSearch advertising captures existing demand by reaching people who are already looking for your product. We build the keyword set, filter irrelevant searches, manage bids, and adjust campaigns weekly against cost per lead.
- SEOSEO starts by removing technical barriers and understanding what your audience searches for, not by buying visits. After the audit, we map out fixes and publishing, monitor rankings, and strengthen the backlink profile over time.
- Targeted adsTargeted advertising finds audiences by interest and behavior across Instagram, Facebook, and TikTok. We separate them into useful segments, make platform-native creative, bring previous visitors back, and optimize each campaign around cost per lead.
- SMM in Almaty and AstanaSMM turns posting into a dependable editorial process rather than a stream of unrelated updates. We plan a month ahead, organize shooting and editing, publish the material, moderate comments, and review engagement once the work is live.
- Cross-channel analyticsCross-channel analytics joins the ad click, the CRM enquiry, and the final payment in one system. We configure goals and integrations, build a dashboard by channel and campaign, and calculate ROI without manually reconciling several ad platforms.
- Sales analyticsSales analytics starts with the stages and values already recorded in your CRM, not another spreadsheet built for reporting. We configure the reports, examine conversion between funnel stages, and show performance by manager, channel, and revenue.
FAQ
When will we see results?
Paid channels give usable data within weeks; SEO takes months, because it is long game work. We say so upfront so expectations match reality.
What budget do we need?
Ad spend depends on your niche and competition and is separate from our fee. We show a realistic range for your market when we discuss the brief.
How do you report?
Regular reporting on the metrics that move the business: enquiries, cost per lead, revenue by channel. The ad accounts stay in your name.
Brief for Marketplace ads
Tell us about the project in detail — we will return with architecture, tech stack and a precise estimate.
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