Cross-channel analytics
Cross-channel analytics joins the ad click, the CRM enquiry, and the final payment in one system. We configure goals and integrations, build a dashboard by channel and campaign, and calculate ROI without manually reconciling several ad platforms.
- Cross-channel goal tracking setup
- Ad account and CRM integration
- Channel and campaign dashboard
Prices are indicative. We confirm the exact cost and timeline after reviewing your requirements.
What we do
- Cross-channel goal tracking setup
- Ad account and CRM integration
- Channel and campaign dashboard
- ROI calculation per channel
Who it’s for
Businesses running several ad channels who are tired of merging numbers from three dashboards into Excel by hand.
What you get
- End-to-end analytics from click to payment
- A dashboard broken down by channel and campaign
- Ad accounts integrated with your CRM
- ROI calculated per channel
Questions about this service
Do we need our own CRM for end-to-end analytics?
Yes, the analytics is built on top of a CRM — if you don't have one yet, we'll help set it up first.
Can historical data be imported?
Yes, when the source systems allow exports. We map old data to the new model and clearly flag any gaps that cannot be recovered.
What if the ad platforms and CRM show different numbers?
We check goal delivery, matching rules, and completeness across the sources. Any gaps that cannot be recovered are flagged so the dashboard does not imply false precision.
How the work runs
- 01
Audit and goals
We look at current traffic, analytics and the funnel, and agree what counts as a result: enquiries, sales, cost per lead.
- 02
Strategy and channels
Channels are chosen for your niche and budget. We forecast rather than promise a number one spot.
- 03
Launch
Campaigns, keywords and analytics go live, with end-to-end reporting so the path to revenue is visible.
- 04
Optimisation
We keep switching off what does not work and pushing what does. Reports come with conclusions, not just a dump of numbers.
Cases
All cases →
2026LeadFlow — a bot that qualifies leads and hands sales a ready brief
A sales bot that handles website, WhatsApp and Instagram enquiries around the clock, clarifies the brief, timing and budget, then creates a CRM deal with the full conversation context attached.
2019Sales landing page for Nurlan Zhanay’s SMM course
A landing page for an online SMM course, designed to explain the programme’s value and collect applications. The curriculum covered social media psychology, blogging, Instagram, Facebook, copywriting and targeted advertising.
Related services
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- SEOSEO starts by removing technical barriers and understanding what your audience searches for, not by buying visits. After the audit, we map out fixes and publishing, monitor rankings, and strengthen the backlink profile over time.
- Targeted adsTargeted advertising finds audiences by interest and behavior across Instagram, Facebook, and TikTok. We separate them into useful segments, make platform-native creative, bring previous visitors back, and optimize each campaign around cost per lead.
- SMM in Almaty and AstanaSMM turns posting into a dependable editorial process rather than a stream of unrelated updates. We plan a month ahead, organize shooting and editing, publish the material, moderate comments, and review engagement once the work is live.
- Sales analyticsSales analytics starts with the stages and values already recorded in your CRM, not another spreadsheet built for reporting. We configure the reports, examine conversion between funnel stages, and show performance by manager, channel, and revenue.
- Influencer marketingInfluencer work begins with how well a creator's audience fits the brand, not with follower count alone. We shortlist creators, agree budgets and briefs, monitor publication, and bring reach and engagement together in the final campaign report.
FAQ
When will we see results?
Paid channels give usable data within weeks; SEO takes months, because it is long game work. We say so upfront so expectations match reality.
What budget do we need?
Ad spend depends on your niche and competition and is separate from our fee. We show a realistic range for your market when we discuss the brief.
How do you report?
Regular reporting on the metrics that move the business: enquiries, cost per lead, revenue by channel. The ad accounts stay in your name.
Brief for Cross-channel analytics
Tell us about the project in detail — we will return with architecture, tech stack and a precise estimate.
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