Sales landing page for Nurlan Zhanay’s SMM course
A landing page for an online SMM course, designed to explain the programme’s value and collect applications. The curriculum covered social media psychology, blogging, Instagram, Facebook, copywriting and targeted advertising.
Challenge
Prospective students needed to understand, on a single page, who the course was for, what skills it taught and why the instructor’s approach was useful. With a broad curriculum, the information had to stay digestible and lead naturally to an application.
Solution
We structured the landing page as a clear narrative: the course promise, instructor expertise, curriculum, learning format and invitation to join. The programme was broken into concise sections, with primary calls to action placed at decision points. The responsive version preserved both the reading rhythm and the path to applying.
Scope of work
- Landing page structure and content flow
- Course value and instructor expertise presentation
- Curriculum sections
- Application flow
- Responsive mobile experience
- HTML5
- SCSS
- JavaScript
- GSAP
- PHP
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