CRO
CRO improves the journey from product view to order through tested changes rather than a subjective redesign. We analyze the funnel, form hypotheses, split traffic between product-page or cart variants, and roll out the winner after evaluating the result.
- Purchase funnel analysis
- A/B test hypotheses
- Testing product pages and cart
Prices are indicative. We confirm the exact cost and timeline after reviewing your requirements.
What we do
- Purchase funnel analysis
- A/B test hypotheses
- Testing product pages and cart
- Rolling out winning variants
Who it’s for
Stores with decent traffic where visitors reach the cart but don't complete the order.
What you get
- A list of hypotheses for A/B testing
- Tested variants of product pages and cart
- Winning variants rolled out
- A report on the conversion lift from each test
Questions about this service
How much traffic do we need for a valid A/B test?
It depends on your current conversion rate, but as a rule of thumb — a few hundred visitors per variant, or the result isn't statistically reliable.
Will every visitor see the experimental version?
No. Traffic is split between control and test versions, and higher-risk changes start with a limited share of the audience.
What happens to the winning variant?
We record the result in the test report and implement the variant with the strongest validated outcome. An unconfirmed hypothesis is not presented as an improvement.
How the work runs
- 01
Catalogue and demand audit
We review the product range, the demand and the competition, and decide what belongs online and how it should be structured.
- 02
Structure and flows
We design the catalogue, filters, product page and checkout. This is where most orders are lost, so this is where we work hardest.
- 03
Store launch
Development, payments, delivery, integration with your accounting system and marketplaces, then a full purchase run-through.
- 04
Growing sales
Funnel analytics, abandoned carts, product page optimisation. Launch is the start, not the finish line.
Related services
- Online storesAn online store brings the catalogue, search, cart, and checkout into one clear buying journey. We connect payment and delivery, configure sales analytics, and provide an admin area where the team can manage products, prices, and stock.
- MarketplacesSelling on a marketplace begins with a separate seller account and the rules of that particular platform. We assist with technical setup, product listings, logistics, and rating and review monitoring for Kaspi, Wildberries, and the other platforms selected.
- Marketplace integrationsA marketplace integration connects the platforms to your warehouse and CRM so orders, prices, statuses, and stock no longer require manual reconciliation. We configure exchange around API limits and add monitoring for stopped synchronization or rejected data.
- Payment systemsA payment integration adds bank cards, Kaspi Pay, or installments to the checkout flow. We configure transaction statuses and refunds and review the payment journey for security, while card details remain with the certified payment provider.
- Catalog automationCatalogue automation turns a supplier feed into a recurring source of products, prices, and stock. We configure imports from Excel, CSV, XML, or an API, define categorization and validation rules, and run updates on an agreed schedule.
- SEO for e-commerceEcommerce SEO deals with the technical structure of a large catalogue as well as the copy on product pages. We resolve duplicates created by filters and pagination, optimize products and categories, add structured data, and track category rankings.
FAQ
Which payment providers do you support?
The ones that operate in your country and suit how you take money, including instalments if the business needs them.
Can the store talk to 1C and the marketplaces?
Yes, and it is one of the most common requests: stock, prices and orders stay in sync instead of being maintained by hand in three places.
We already have a store — can you migrate it?
Yes. Catalogue, customers and orders move across, with the existing page addresses preserved so search rankings survive.
Brief for CRO
Tell us about the project in detail — we will return with architecture, tech stack and a precise estimate.
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