SEO for e-commerce
Ecommerce SEO deals with the technical structure of a large catalogue as well as the copy on product pages. We resolve duplicates created by filters and pagination, optimize products and categories, add structured data, and track category rankings.
- Product page optimization
- Filter and duplicate handling
- Product structured data
Prices are indicative. We confirm the exact cost and timeline after reviewing your requirements.
What we do
- Product page optimization
- Filter and duplicate handling
- Product structured data
- Category ranking tracking
Who it’s for
Online stores where hundreds of product pages don't get indexed or compete with each other in search because of duplicates and filters.
What you get
- Optimized product and category pages
- Duplicate and filter issues fixed
- Product schema markup for search
- A monthly ranking report by category
Questions about this service
How is SEO for a store different from regular SEO?
In scale and technical nuance: filters, pagination, duplicate product pages — things a brochure site never deals with but that badly hurt a store's SEO.
How do you preserve rankings during a store migration?
Before launch, we map old URLs to new ones, set redirects, and migrate metadata. Indexing errors are monitored separately after the move.
Why do product pages need structured data?
It presents product information to search engines in a supported structured format. We implement it alongside product optimization and technical catalogue work.
How the work runs
- 01
Catalogue and demand audit
We review the product range, the demand and the competition, and decide what belongs online and how it should be structured.
- 02
Structure and flows
We design the catalogue, filters, product page and checkout. This is where most orders are lost, so this is where we work hardest.
- 03
Store launch
Development, payments, delivery, integration with your accounting system and marketplaces, then a full purchase run-through.
- 04
Growing sales
Funnel analytics, abandoned carts, product page optimisation. Launch is the start, not the finish line.
Related services
- Online storesAn online store brings the catalogue, search, cart, and checkout into one clear buying journey. We connect payment and delivery, configure sales analytics, and provide an admin area where the team can manage products, prices, and stock.
- MarketplacesSelling on a marketplace begins with a separate seller account and the rules of that particular platform. We assist with technical setup, product listings, logistics, and rating and review monitoring for Kaspi, Wildberries, and the other platforms selected.
- Marketplace integrationsA marketplace integration connects the platforms to your warehouse and CRM so orders, prices, statuses, and stock no longer require manual reconciliation. We configure exchange around API limits and add monitoring for stopped synchronization or rejected data.
- Payment systemsA payment integration adds bank cards, Kaspi Pay, or installments to the checkout flow. We configure transaction statuses and refunds and review the payment journey for security, while card details remain with the certified payment provider.
- Catalog automationCatalogue automation turns a supplier feed into a recurring source of products, prices, and stock. We configure imports from Excel, CSV, XML, or an API, define categorization and validation rules, and run updates on an agreed schedule.
- Store sales analyticsSales analytics separates a placed order from a completed payment and accounts for cancellations and returns. We configure product and channel reports, include cost data when available, and expose profitability, abandoned carts, and drop-off in the purchase funnel.
FAQ
Which payment providers do you support?
The ones that operate in your country and suit how you take money, including instalments if the business needs them.
Can the store talk to 1C and the marketplaces?
Yes, and it is one of the most common requests: stock, prices and orders stay in sync instead of being maintained by hand in three places.
We already have a store — can you migrate it?
Yes. Catalogue, customers and orders move across, with the existing page addresses preserved so search rankings survive.
Brief for SEO for e-commerce
Tell us about the project in detail — we will return with architecture, tech stack and a precise estimate.
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