Identity
Identity translates the character of a brand into a visual system that stays consistent across applications. We develop the logo and its variants, establish color and typography, document usage in a brand book, and hand over the source files.
- Logo and its variations
- Color and type system
- Usage rules across media
Prices are indicative. We confirm the exact cost and timeline after reviewing your requirements.
What we do
- Logo and its variations
- Color and type system
- Usage rules across media
- Brand book as a PDF
Who it’s for
Anyone who needs a full visual system — from logo to usage rules — not just a picture for the website.
What you get
- A logo and its variants for different situations
- A brand book in PDF with usage rules
- A ready color-and-type system
- Source files in every format you need
Questions about this service
How many logo options will we see?
Usually 2-3 fully worked-through directions, not a dozen sketches — each one comes with a rationale.
Can we keep the existing logo?
Yes, if it has recognition and still serves the goal. We can refresh the system around it or refine the mark instead of replacing it.
What does the next designer receive?
They receive the brand book, color and type system, logo variants, and source files: a practical framework for creating new material consistently.
How the work runs
- 01
Research
We study the market, the competition and the audience. Skip this and the brand comes out beautiful but borrowed.
- 02
Brand platform
We write the positioning and the meaning behind it: what kind of company you are and why anyone should pick you.
- 03
Visual system
Logo, palette, typography, applications. Not one picture, but a system your team can apply.
- 04
Guidelines and handover
We package the usage rules and hand over the source files. The brand has to work without us in the room.
Related services
- Brand architectureWhen a company has several products, their names and audiences can overlap or compete. We audit the portfolio, choose a single-brand or sub-brand model, define rules for future names, and turn the decision into a phased rollout roadmap.
- Brand strategyBrand strategy defines the place a company should occupy in its market and the reason customers should choose it. We study competitors, shape the positioning and value proposition, establish a voice, and package it as a working reference for designers and writers.
- Business strategyBefore scaling marketing or product work, the team needs to know which parts of the business model are worth strengthening. We examine constraints and growth points with leadership, prioritize the hypotheses, and create an action plan with progress metrics.
- Digital strategyA digital strategy determines not only which online channels to use, but the order in which to activate them. We audit the current mix, choose priorities for the objective, and organize the rollout into stages with a budget model, KPIs, and checkpoints.
- UX/UI designThe work starts with what users need to accomplish, not with choosing colors for screens. We map key flows, build and test a clickable prototype, then create the branded UI and prepare layouts for the required screen sizes.
- NamingA useful name has to do more than appeal to the internal team; it must survive practical checks. We generate candidates, review how they sound in Kazakh, Russian, and English, check basic legal and domain availability, and present a reasoned shortlist.
FAQ
How many logo options do you show?
Usually two or three developed directions rather than a pile of sketches. We explain each one: why it looks that way and how it behaves in use.
What do I end up with?
Source files in every format you need, usage guidelines, and the rights to the result. Nothing stays locked with the agency.
Can we get just a logo, without strategy?
Yes, though we will flag the risk: a mark without positioning is decoration, not a brand. The call is yours.
Brief for Identity
Tell us about the project in detail — we will return with architecture, tech stack and a precise estimate.
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