Brand architecture
When a company has several products, their names and audiences can overlap or compete. We audit the portfolio, choose a single-brand or sub-brand model, define rules for future names, and turn the decision into a phased rollout roadmap.
- Audit of current products and brands
- Architecture model (single brand / sub-brands)
- Naming rules for new products
Prices are indicative. We confirm the exact cost and timeline after reviewing your requirements.
What we do
- Audit of current products and brands
- Architecture model (single brand / sub-brands)
- Naming rules for new products
- Rollout roadmap
Who it’s for
Companies with several products or directions who aren't sure what belongs under one name and what should stand alone.
What you get
- A brand architecture model (single or sub-brands)
- An audit of current products for overlap
- Naming rules for future products
- A phased rollout roadmap
Questions about this service
Why do we need this if our products already run independently?
Without a structure, a new product can end up competing with an existing one for the same audience — architecture resolves that upfront.
What happens to existing names and brands?
We do not rename everything by default. We assess the equity of each asset and preserve what works when it fits the overall structure.
How does the architecture guide the next product launch?
The rules clarify when a new offer should use the main brand and when it needs a distinct sub-brand. The team follows the model and roadmap instead of reopening the same decision.
How the work runs
- 01
Research
We study the market, the competition and the audience. Skip this and the brand comes out beautiful but borrowed.
- 02
Brand platform
We write the positioning and the meaning behind it: what kind of company you are and why anyone should pick you.
- 03
Visual system
Logo, palette, typography, applications. Not one picture, but a system your team can apply.
- 04
Guidelines and handover
We package the usage rules and hand over the source files. The brand has to work without us in the room.
Related services
- Brand strategyBrand strategy defines the place a company should occupy in its market and the reason customers should choose it. We study competitors, shape the positioning and value proposition, establish a voice, and package it as a working reference for designers and writers.
- IdentityIdentity translates the character of a brand into a visual system that stays consistent across applications. We develop the logo and its variants, establish color and typography, document usage in a brand book, and hand over the source files.
- Business strategyBefore scaling marketing or product work, the team needs to know which parts of the business model are worth strengthening. We examine constraints and growth points with leadership, prioritize the hypotheses, and create an action plan with progress metrics.
- Digital strategyA digital strategy determines not only which online channels to use, but the order in which to activate them. We audit the current mix, choose priorities for the objective, and organize the rollout into stages with a budget model, KPIs, and checkpoints.
- UX/UI designThe work starts with what users need to accomplish, not with choosing colors for screens. We map key flows, build and test a clickable prototype, then create the branded UI and prepare layouts for the required screen sizes.
- NamingA useful name has to do more than appeal to the internal team; it must survive practical checks. We generate candidates, review how they sound in Kazakh, Russian, and English, check basic legal and domain availability, and present a reasoned shortlist.
FAQ
How many logo options do you show?
Usually two or three developed directions rather than a pile of sketches. We explain each one: why it looks that way and how it behaves in use.
What do I end up with?
Source files in every format you need, usage guidelines, and the rights to the result. Nothing stays locked with the agency.
Can we get just a logo, without strategy?
Yes, though we will flag the risk: a mark without positioning is decoration, not a brand. The call is yours.
Brief for Brand architecture
Tell us about the project in detail — we will return with architecture, tech stack and a precise estimate.
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