CGI
CGI combines live footage and a digital object so they feel like parts of the same shot. We plan camera movement, lighting, and tracking in advance, build the product model, place it into the filmed background, and approve a draft before final compositing.
- 3D product model
- Background plate shot for compositing
- CGI integration into the footage
Prices are indicative. We confirm the exact cost and timeline after reviewing your requirements.
What we do
- 3D product model
- Background plate shot for compositing
- CGI integration into the footage
- Final compositing and color grading
Who it’s for
Brands that need a product embedded into real footage — where it physically isn't on set, or doesn't exist yet.
What you get
- The final video with 3D graphics composited in
- A reusable 3D model of the product
- A draft version to approve before final render
- Compositing source files
Questions about this service
How do you tell CGI from real footage in the finished video?
That's the point — you shouldn't be able to. If the product is shown close-up, we share a draft render before the final to check it holds up.
Can CGI be combined with live-action footage?
Yes. We plan the camera, lighting, and tracking points in advance so digital objects match the footage in perspective and movement.
When can we review how the digital object looks?
We share a draft before the final render. It lets us check the model, perspective, and fit with the live footage before completing compositing and color grading.
How the work runs
- 01
Concept and storyboard
We agree the goal and format, then prepare the script and storyboard — signed off before the shoot, while changes still cost nothing.
- 02
Pre-production
Locations, props, crew, schedule. For 3D, references and blocking geometry.
- 03
Production
The shoot or the render. You see rough material along the way, so the final cut is never a surprise.
- 04
Post-production
Edit, colour, sound, graphics. Delivered in the formats every platform it will live on actually needs.
Related services
- Video productionVideo production begins before a camera reaches the set: we first define the job, write the script, and build the storyboard. Once approved, we organize the crew, equipment, and location, then edit and grade the film and prepare cuts for the agreed platforms.
- Content shootsWhen a business needs photos and video continuously, isolated shoots leave gaps in the content calendar. We agree a recurring schedule, capture product and lifestyle material, process it for social, web, and marketplaces, and organize an archive after each shoot.
- Motion designMotion design uses movement where a still frame would take too long to explain an interface, an infographic, or the character of a logo. We plan the animation, create the 2D or 3D graphics, add sound, and export the result in the required formats and resolutions.
- 3D visualization3D visualization can show a product or interior before it is ready for a conventional photo shoot. We model it from the available references, set up materials and light, share a draft for revisions, and produce photorealistic renders for print and digital use.
- PresentationsA strong presentation depends on the sequence of its argument, not just the finish of individual slides. We structure the story for an investor, tender, or internal launch, replace dense text with clear graphics and charts, and prepare versions for screen and print.
- CopywritingCopywriting starts with the product, audience, and publishing context rather than a generic list of benefits. We work from your material or interview subject experts, then structure and proofread the copy, adapt it for web, advertising, or social, and offer headline options.
FAQ
Film or 3D — which should we choose?
It depends on the product. Something that does not physically exist yet, or a complex interior, is cheaper in 3D. Real people and atmosphere call for a shoot.
Who owns the material?
You do — source files and rights transfer under the contract. We only ask permission to show the work in our portfolio, and only if you are comfortable with it.
Do we need our own location?
Not necessarily. We can find and arrange a location, or shoot at your premises if that is part of the story.
Brief for CGI
Tell us about the project in detail — we will return with architecture, tech stack and a precise estimate.
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